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Who we are |
We are a group of senior marketing and insight people, each with a minimum 15 years' professional client / agency experience.
We are based in London and Geneva, with experience working across Europe and around the world.
Our working style is collaborative yet challenging, asking the bigger questions yet looking for clear and simple answers.
We have a passion for making sustainable issues relevant for mainstream brands, businesses and consumers.
Do e-mail us at lrichardson@brand-legacy.com or smacintosh@brand-legacy.com or alternatively call us on +44 (0)7867 554126 or +33 (0)45 066 0147 for a chat...
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Lucy Richardson
Managing Partner
Lucy has 18 years of blue chip marketing experience, 12 years of which were as a consultant at Added Value, part of the WPP group. For three years she was MD and then CEO of Added Value London. Prior to that she was MD of Added Value Germany. She worked in a broad range of sectors including food, drink, financial services, retail and automotive and B2B.
Some of her key clients have included PepsiCo/Walkers, Sainsbury's, Premier Foods, Bacardi, General Motors, Unilever, Oxfam, Coca-Cola, PPP AXA and Zurich. She is a fluent French and German speaker. She specialises in brand positioning and innovation, facilitation and marketing skills training.
Lucy started her marketing career at Diageo, working for 5 years across a range of brands in the UK and in France.
Lucy is a trustee of The Environment Council, a Fellow of the RSA and the Marketing Society, and is based in London.
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Stewart Macintosh
Managing Partner
Stewart has 20 years of blue chip marketing experience, 11 years of which were as a consultant at Added Value. He was a Director of Added Value Germany before taking up the post as Director, then joint MD of Added Value London. He then moved on to work across the European network as Group Director with responsibility for key clients and skills training and development. He has been based in the heart of Europe near Geneva for the last 7 years.
His experience includes working with clients such as P&G, Coca-Cola, UNICEF, Lacoste, Valentino, Nestle Beverage Partners Worldwide, SABMiller, Scottish & Newcastle/Heineken, T-Mobile, Heinz, Shell as well as several pharmaceutical and financial services clients. He specializes in business and brand vision creation, innovation, facilitation and marketing skills training and development. He speaks French and German fluently.
He started his career in marketing with Unilever where he spent 7 years managing a range of food brands in the UK and internationally.
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