We are senior marketing and insight people, each with a minimum 20 years of professional client and agency experience.

Our network extends from London, across Europe and around the world.

We have a passion for making sustainable issues relevant for mainstream brands, businesses and consumers.

<h2>Lucy Richardson</h2>

Lucy Richardson

Managing Partner

Lucy co-founded Brand Legacy in 2008 and since then has been exploring ways to create sustainable growth strategies for brands.

She has over 20 years of blue-chip marketing experience, working on a diverse range of brands and sectors across Europe and around the world. She specialises in brand positioning and strategy, portfolio strategy and innovation. She began her career as a brand manager at Diageo, and was at Added Value for 12 years, where she was CEO of the UK business.

Lucy speaks fluent French and German, having studied both languages and worked for over 6 years in both France and Germany.

Email: lrichardson@brand-legacy.com
Tel: 44 (0)7867 554126

<h2>Abi Bray</h2>

Abi Bray

Managing Partner

Abi has over 20 years experience in market research including both agency and clientside roles.

Abi has moderated groups on everything from radio to ready meals to rainforests.

Prior to joining Brand Legacy in 2015, Abi worked as an Insight Director with brand consultancy Reveal Solutions for over 6 years.

Abi was also previously an Insight Director at Added Value and has held senior insight roles at ICI Paints, Bristol-Myers Squibb pharmaceuticals, The Henley Centre and also Research International, where she began her career.

Abi speaks French and Spanish.

Email: abray@brand-legacy.com
Tel: +44 (0)7867 554128

<h2>Stewart Macintosh</h2>

Stewart Macintosh


Stewart started his career in marketing with Unilever, managing a range of food brands in the UK and internationally.

His agency experience includes long standing client relationships with many leading brands such as Heineken, T-Mobile, Coca-Cola and Shell as well as several pharma and financial clients.

Stewart speaks French and German fluently.

Email: smacintosh@brand-legacy.com

<h2>Our Network</h2>

Our Network

Our network of trusted partners gives us access to a great range of specialised skills and local insight expertise.

Some of our current partners include experts in:
Cultural and consumer insight
Quantitative research
..and much much more