Take a look at some companies who are taking a hard-headed approach to sustainability issues and building strong brand and marketing strategies:

Walmart, who have launched a sustainability index that will change the footprint of millions of SKUs across the US

Nike, whose Considered Design ethos drives product development along the whole supply chain

Toyota, whose brand values are underpinned by a commitment to building sustainable growth

P&G, whose latest report Designed to Matter gives innovation a pivotal role to create sustainable growth, citing a target of at least $50 billion in cumulative sales of sustainable innovation products

HSBC, where a sustainable approach to lending and investment is at the heart of its CSR strategy