About Abi Bray

This author has not yet filled in any details.
So far has created 5 blog entries.

The SDGs: a brand purpose for the world?

We recently considered consumer perspectives on the Sustainable Development Goals, or ‘SDGs’ – 17 globally agreed promises to our planet.

Because these goals are not currently well understood by mainstream consumers, business has an important role to play both in bringing […]

The Sustainable Development Goals: a consumer perspective

The UN’s recently published Sustainable Development Goals, or ‘SDGs’ have been far from headline-grabbing, despite their massive ambition in laying out a more positive future. Not to mention the gargantuan achievement of winning the endorsement of every nation on earth. […]

Brand Bowie

Embracing those ch-ch-changes

How do you create a forward-looking brand with a lasting legacy? One that’s prepared to change direction, but remains true to its core values?


The death of the great David Bowie this week had us thinking about the need […]

Building a brand legacy that goes the distance


A relatively new French food and drink brand has been causing quite a stir over the channel.  It goes by the names of its founders ‘Michel et Augustin’.  It sits firmly in the Ben & Jerry and innocent brand camp- […]

Brand Legacy – built on people

The VW scandal of the autumn seems to have blown over, leaving people to say that consumers have a short memory and that any good brand can rebound. But is this the real story?

A little reported phenomenon has apparently been […]